Skip to content

Field notes on design, no-code and AI,from websites built to win customers.

Twice a month for designers, no-coders, vibe-coders and marketers: what real client work taught me, which tools survived production, and the numbers behind it all. No recycled tips.

Subscribe to newsletter

Twice a month, for designers, no-coders, vibe-coders and marketers

  • What converts on real client sites
  • No-code and AI tools that survive production
  • Honest numbers from a studio of one

What actually converts

Every issue opens with a lesson from live projects: which hero actually earned the signups, what the data embarrassed me with, why a pricing page suddenly started booking demos. Real pages, real numbers, no theory. Steal it for your own work. That is what it is for.

Tools that survive production

I build with Webflow, Next.js and Payload, and I try the new AI builders and vibe-coding tools the week they land. You get what held up in production and what fell apart on a real deadline, so you spend your evenings building, not comparing. Honest verdicts, including the boring ones.

Numbers nobody shares

What an icon pack really earns, what an experiment cost, which side project quietly died and why. The behind-the-scenes math of a studio of one. When a launch flops, you read about that too.

And the human bit

I am a dad of two running the whole thing between school runs and client calls. Family comes first, always. So expect the occasional note on keeping creative work and life on speaking terms.

Want your product in front of this crowd?

One sponsor per issue, clearly marked, and only things I would genuinely show this crowd: design apps, no-code platforms, AI builders, marketing tools. If that sounds like your product, the packages and the numbers are one click away.