ROOT Solution: a marketing agency's website that has to earn its own rankings.

ROOT Solution offers content creation, SEO, and AI visibility, among other services. Their own site has to be the proof. I designed and built it on Webflow with custom schema-rich blog blocks, SEO + AEO baked in, and the integrations stack a serious agency expects from day one. The site is their best pitch deck.

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Client: ROOT Solution s.r.o.
Industry: Marketing agency
Market: Czech Republic
Role: Design, Webflow, SEO/AEO, custom dev

The problem

ROOT Solution is a content marketing and SEO agency. Their job is to make other brands rank, get cited, and get trusted. Which means their own site has the hardest brief in the room: it has to outperform what most of their prospective clients have. A slow site, missing schema, weak AEO, or a templated look would lose deals before the first call. They had a brand manual and a content team that knew exactly what to say. They needed a partner who could turn that into a fast, schema-rich Webflow site without bottlenecks.

The goal

Design a creative, distinctive site that follows the ROOT brand manual to the pixel and reads like the work of an agency that takes design seriously. Build it on Webflow with SEO and AEO foundations the in-house team can extend. Solve the blog: every article needs custom, schema-aware rich-text blocks so each publish is set up to win in Google and in AI answers. Wire up GTM, analytics, and cookie consent properly so the agency starts measuring from day one. Stay on for ongoing development as the site grows.

What does the client say

Petr is a great web designer, not just because of his technical expertise, but mainly due to his creativity. He actively brings his own ideas to the table on how to make our project visually stand out. If he feels something isn't quite right, he speaks up immediately rather than creating something that wouldn't fit or could hold us back. On top of that, he is incredibly fast, and we've built an exceptionally friendly relationship, which I truly value.

Jakub Janíček, Client at ROOT Solution

The process, phase by phase

Brand manual to web, pixel by pixel
Took the existing ROOT brand manual and translated it into a web-ready design system. Distinctive illustration style, clear reading rhythm for long-form content, and a hierarchy that puts copy first. Every page optimised for how the agency's content actually performs, not generic template logic.
Fast, semantic, AI-ready
Built on Webflow with technical SEO baked in: clean semantic markup, performance-first asset handling, sitemap structure, OG defaults, and llms.txt for AI answer engines. The site loads fast on mobile, indexes cleanly, and gives both Google and LLMs everything they need to surface ROOT's content.
Schema-rich blocks that earn rich results
Built custom rich-text blocks for the blog that auto-generate the right schema markup as the content team writes. FAQ blocks output FAQPage schema. How-to blocks output HowTo schema. Article metadata is structured automatically. Result: every article ROOT publishes is set up to win rich results in SERPs and to be cited in AI answers, without the content team thinking about schema once.
Full stack from day one, support for the long run
Wired up cookie consent management, GTM, and analytics so ROOT can measure traffic, conversion, and content performance from launch, no missing baseline, no DIY hacks. Ongoing partnership for new sections, performance tuning, and any technical lift the team needs as they grow.

Results

Schema-rich

Every blog post auto-generates structured data for SERP and LLM citations

SEO + AEO

Built for both Google ranking and AI answer engines

Editable

CMS the agency owns, publish content without a developer

What I would do differently

I'd run the rich-text blocks as a short workshop with the content team during the build, not as a finished handoff at the end. The blocks work and the team uses them, but a few quirks only surfaced after they'd published a handful of articles, things like default heading levels, image placement defaults, and how the FAQ block behaves when an answer is one short sentence. A 90-minute working session mid-build, with the team actually drafting a real article inside the half-built editor, would have caught all of that. Lesson: tools are designed with the people who'll use them, not for them.

Deliverables

Web design from brand manual
Webflow development
SEO foundations
AEO optimisation
llms.txt
Custom rich-text blocks
Schema markup automation
GTM + GA4
Cookie consent
Performance optimisation
Ongoing development

Questions about the project

What did the ROOT Solution project include?

Web design from their brand manual, full Webflow build with SEO and AEO optimisation, custom rich-text blocks for the blog with automatic schema markup, integrations (cookie consent, GTM, analytics), and ongoing development support.

What is AEO and why does it matter for a content agency?

AEO is Answer Engine Optimisation, making your content easy for AI tools like ChatGPT, Claude, and Perplexity to cite. For a content agency, being cited in AI answers is the new front page of Google. The ROOT site is built so every article they publish has a fair shot at both.

How do the custom schema blocks work?

When ROOT's content team writes a blog article, they drop in pre-built blocks (FAQ, How-to, etc.) inside the Webflow rich text editor. Each block outputs the right JSON-LD schema automatically. The team writes content normally, the structured data wraps itself.

Did you write any of the copy?

No. ROOT is a content agency, they handled all copy, voice, and messaging in-house. My job was to design and build a site that lets that work shine and rank.

Why Webflow for a content-heavy agency site?

Webflow gives a content team direct ownership of the CMS without the security and performance baggage of WordPress. The team publishes blog posts, case studies, and new service pages themselves. I handle structural changes and technical lift through ongoing support.

Can I get a similar build for my agency?

Yes. I work with marketing, SEO, and content agencies that need a site as sharp as the work they sell. Custom schema, AEO, Webflow CMS, the lot. Drop me a message.

Interested in Working Together?

Let’s talk about your next project! Whether you need help with user-centered design, scalable solutions, or a full UI/UX overhaul, I’m here to bring your ideas to life. Let’s create something impactful together.